FORD_SRDE_2018

22 We adapted our material issues in sustainability to the global trends. SOME ISSUES AND DEVELOPMENTS HIGHLIGHTED BY THE TRENDS: • Talent management • Vehicles adapted to urban life • Sustainable urbanisation • Smart cities • Sharing economy • Digitalisation and robotic technologies • Autonomous cars • Internet of Things • 3D printers • Electric vehicles • Sustainable rawmaterial • Renewable energy GLOBAL TRENDS ANDMATERIAL ISSUES We take many factors into account to present a high performance in the area of sustainability. Thus, we have conducted extensive researches while identifying our material issues in sustainability. We learned about the expectations of our stakeholders including dealers, suppliers, shareholders, non-governmental organisations and local administration representatives as part of stakeholder analysis. Moreover, we included global trends concerning our industry and our company’s business strategy into the analysis. The analysis highlighted eight material issues under social, environmental and economic groups. We adapted our material issues in sustainability to the global trends. The table in which we present how we manage the material issues also includes Sustainable Development Goals that we have been contributing. STRATEGIC MANAGEMENT Trends TRENDS AFFECTING AUTOMOTIVE SECTOR Demographic Changes New Technologies, Climate Change Urbanisation, Changing Customer Behaviour